About Amour

Amour (French for love) is a streetwear brand founded by Rashad Cherry, based out of New Rochelle, NY. Rashad's long-standing passion for the garment industry has borne fruit in the form of the clothing brand Amour, with supreme focus on producing high quality pieces.

Living in a divisive society where love is rarely displayed or elevated, Rashad has the vision to cultivate unity through fashion. Spread Amour, not war.

Amour is dedicated to producing timeless designs and quality product for the world, applying massive focus to the details. Join us on this journey. Love is free, but spend it wisely.